Jasha van der Wel (1977) graduated from the University of Amsterdam as a Developmental Psychologist. She specialised in the influence of humour on the immune system but her passion has always been transformative events.

During university, she worked at Supperclub Amsterdam and already organized several original events and festivals under the name “Lust het Leven” (Lust for Life) and All is One. Both concepts were nominated for the Golden Gnome Award (“Best Festival of the Year” and “Best Innovative New Concept in Amsterdam”).

After living in India for nearly two years, Jasha van der Wel worked at ID&T for over five years in the Creative- and Sustainability Department.

Jasha van der Wel has ever since been involved in the development of many kinds of different events, among which: Awake Amsterdam with Lama Sogyal Rinpoche, Healing Garden Festival, Beyond Festival, Indian Summer Festival, Welcome to the Future Festival, the Dream Festival, Dream-to-go Parade and Blijburg aan Zee.

She founded The Experience Enhancers, a platform where creatives and business meet and was involved in the organization of TEDxAmsterdam for five years while designing the experience.

She has worked as a guest lecturer for The Hague University teaching “Sustainability on Events“. She has worked (amongst others) for the Boom Festival in Portugal, for Envision Festival in Costa Rica, for Mysteryland NL, USA, and Chile and she is currently working on different projects like the Women of West Amsterdam Festival, Wildeburg’s Brandpunt and the Social Design Summit (which won the Legacy Tree in 2019). She loves participating in projects focussing on social impact.